The Journey

Five chapters.One relentlesspursuit.

Born in India, immigrating to the United States in 2002 — from sales floors at Reckitt Benckiser and PepsiCo, to thirteen years inside Coca-Cola, to founding one of America's most exciting franchise brands.

Author
CEO
Visionary
Franchise Builder
Leader
Entrepreneur
Author
CEO
Visionary
Franchise Builder
Leader
Entrepreneur
01

1994 — 1997

The Foundation

Education & Early Discipline

A Bachelor's in Economics & Business (1994), an MBA from the Institute of Management Studies (1997), and an associate degree in International Sales & Export Management from IIEM Bangalore. The academic bedrock for everything that followed — business principles learned early, applied for a lifetime.

MBAEconomics & BusinessExport Management

Education

  • MBA — Institute of Management Studies, 1997
  • Int'l Sales & Export Mgmt — IIEM Bangalore, 1997
  • BA Economics & Business — 1994
02

1997 — 2002

Learning the Craft

Reckitt Benckiser · PepsiCo

Sales executive at Reckitt Benckiser, then customer executive at Pepsi Cola Co. Foundational years in sales, marketing and customer relations — learning how world-class consumer brands move product and win markets. In 2002, he immigrated to the United States.

SalesMarketingCustomer Relations
03

2004 — 2017

The Coca-Cola Years

Channel Manager → Area Development Manager → Sales Manager

Thirteen years inside one of the most recognized consumer brand companies in the world. Managed sales operations across Los Angeles and California, developed key accounts, led teams to significant revenue growth — and observed firsthand how a great brand maintains its standards across thousands of locations without losing its identity.

LeadershipDistributionKey AccountsRevenue Growth
Gurpreet Paul — corporate years
04

2017 — 2022

The Entrepreneurial Era

Founder & CEO — Star-Buffet Chain · Digify Media Agency · E-Commerce

Founder and CEO of three ventures and President of Accelerated Services. Real experience, real failure and real growth across business development, strategic planning and operational management — the lessons no classroom ever teaches.

EntrepreneurshipStrategyOperations
05

2023 — Present

ThirsTea USA

Founder & Chief Executive Officer

Founder and CEO of ThirsTea USA — one of America's fastest-growing specialty beverage and boba tea franchise brands. He transformed the boba tea industry by addressing operational and service gaps, building franchise systems, training protocols and brand standards before scale — now expanding across US states with international franchise opportunities underway in India, Canada, Mexico and the Middle East.

FranchisingBrand BuildingGlobal Expansion
Gurpreet Paul at ThirsTea USA headquarters
Beyond Business

Community, family & the long game

President of the Asian Business Resource Group of Southern California, and actively involved in charitable initiatives within the Indian community — donating products from ThirsTea locations to those in need. Off the clock: tennis and family. On the horizon: 50 ThirsTea locations across the United States and overseas, and helping families achieve financial independence through franchising.

Gurpreet Paul portrait